In a nutshell, ‘customers’ just want three things from a seller:
- An easier or better situation (than they have currently)
Customers ALWAYS act emotionally, in order to get a mixture of the above outcomes … there are no exceptions.
So, if you want to be successful, you need to slow down and consider:
- is this action building trust with this person?
- Is this action making them feel valued / important / giving them attention?
- is this action making their life easier or better?
Because, if not, and whether they know it or not (this is called ‘integrity’), you CANNOT be successful over the long term if you do not satisfy these needs.
Furthermore, you need to slow down and analyse, step by step, all your systems and processes… because every chain is only as good as it’s weakest link.
Sell slowly: you can’t afford not to.
Written by [email protected]