Slow Selling

death-of-the-highstreet
Guy Arnold
We hear a lot at the moment about the death of the high street, but it’s not all doom and gloom: my local hardware store (in a rundown part of town) is thriving, in fact, for me, a trip into town isn’t complete without popping into Mountfords.It’s not the wide range of products stocked (although continue reading
SLOW
Guy Arnold
Slow.Why is this often seen as a bad thing? Why is it surrounded by negativity?And why is fast viewed so positively?Perhaps if we sub-titled slow-selling as ‘a sales process that actually works’ and ‘fast selling’ as ‘frenetically wasting the marketing budget for very little real return’ then the ‘normal’ sales approach of many oranisations might continue reading

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