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Slow Selling
Guy Arnold

The USP of Slow Selling

So many big brands have become expert at marketing … to persuade us to do and buy things that we afterwards regret, because, over the long term, we’ve realized that we’ve been misled and sold some real horse manure … but that it was so well packaged, it looked irresistible at the time!

So why might you trust us? What’s our USP?

Kindness & Principles.

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Slow Selling
Guy Arnold

Why I believe in Slow Selling

By mistake, I learnt the 4 principles of ‘Slow Selling’ and like all principle-centred material, I find that, if I stick to it, it gets great results, and when I deviate, I start to head into trouble.

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Slow Selling
Guy Arnold

The biggest cost and missed opportunity in so many businesses

I was recently recording some videos for the soon to be launched ‘Slow Sellers Association’, and we were covering the issue of after-sales and customer loyalty.

It strikes me from my experiences as a customer that this is an area where so many businesses fail miserably.

In fact, I think this is perhaps the biggest hidden cost and missed opportunity out there for most organisations.

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Slow Selling
Guy Arnold

Interview with Lesley Anderson

A short time ago I was lucky enough to interview Lesley Anderson from Hedgerow Marketing on Skype.
We talked about marketing and selling, and how and why people get this so wrong: especially on LinkedIn … and how to get it right.

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Slow Selling
Guy Arnold

My story: How I found the principles of Slow Selling

When you understand people’s personal stories and experiences, and how these have influenced what they believe and do, you can really understand the key principles, and learn ways you can apply these principles to your own personal situation.

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Slow Selling
Guy Arnold

Slow down to succeed more

Here are some simple actions that are easy to do, cost nothing, and over the long term, will have a massive impact on your happiness, motivation and, of course, success.

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Slow Selling
Guy Arnold

The 4 Main Frustrations

When I was running my own pub and hotel business many years ago, I worked literally 7 days a week from 7am to midnight (with

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Slow Selling
Guy Arnold

Weekly Planning

How many times have you taken some training, and 3 weeks later forgotten almost everything you learned, and failed to make any permanent changes to

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Slow Selling
Guy Arnold

Hope is not a strategy

When I start work with a new client, invariably I spend the first couple of days looking and listening within their business, to the owners,

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Slow Selling
Guy Arnold

Fake it until you make it

My son is a chiropractor. Before he qualified as a chiropractor, I guess I felt the same way as most other people about my health:

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Slow Selling
Guy Arnold

Eddie Van Halen

I was reading the obituaries a few days ago and chanced upon the review of Eddie Van Halen’s life. I knew nothing about Eddie Van

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Slow Selling
Guy Arnold

Stop stopping

I cannot take credit for the title of this blog: I am a great fan of a marketing genius called Russell Brunson, and he used

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you can be remarkable
Slow Selling
Guy Arnold

You CAN Be Remarkable

When I was working for a small independent Brewer in Salisbury called Gibbs Mew, I remember one night going out for a drink with the

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slow down to sell more
Slow Selling
Guy Arnold

Slow Down To Sell More

I recently was asked by a colleague to write a piece about ‘Slow Selling’ for Digital Agencies. It took some time, I was fairly pleased

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Slow Selling
Guy Arnold

A Story About Referrals

In our last blog, we outlined the power of referrals and gave you 4 steps to start setting up an effective referral system. We hope

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The Power Of Referrals
Slow Selling
Guy Arnold

The Power Of Referrals

I’m writing this blog because I’m in the middle of writing the ‘Slow Selling Guide to Referrals’ training for the Slow Sellers Association (which will

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how to always win at sales
Slow Selling
Guy Arnold

How To Always Win At Sales

Everyone wants to win. If you’re a business owner, you want your business to grow, your people to be engaged and your profits to flourish.

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professional feedback systems
Slow Selling
Guy Arnold

Professional Feedback Systems

Professional feedback systems In our last blog, we discussed that in this digital era, customers can leave their feedback anywhere, at any time. This transformation

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the feedback economy
Slow Selling
Guy Arnold

The Feedback Economy

In this digital era, customers can leave their feedback anywhere, at any time. This transformation has formed what is called The Feedback Economy, an economy

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what are you really selling?
Slow Selling
Guy Arnold

What Are You Really Selling?

Some people think they’re not in the ‘sales department’. Of course they are. They’re selling connection, communication or forward motion. They’re selling ways of thinking,

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slow down to sell more
Slow Selling
Guy Arnold

Slow Down To Sell More

In today’s frantic marketplace it’s easy to miss the true winners.  So many organisations spend so much money advertising, hyping and interrupting across a multitude

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the-80-20-rule
Slow Selling
Guy Arnold

The 80/20 Rule

Most people have heard of the 80/20 rule, but it’s often much easier to understand it than to put it into practice. The key principle

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how to attract customers
Slow Selling
Guy Arnold

How To Attract Customers

Everyone is seeking to ‘attract customers’ … all day, in every sphere of life: we all want other people to be attracted and interested in

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how-to-ensure-you-always-succeed
Slow Selling
Guy Arnold

How To Ensure You Always Succeed

Everyone wants to ‘succeed’ and everyone wants to ‘win’… especially in sales! But ‘winning’ in sales 100% of the time is unrealistic … sometimes you

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how-to-grow-a-business
Slow Selling
Guy Arnold

How To Grow A Business

Every business owner or leader would like to grow a business … and the quicker the better. So this is a brief instruction on how

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What-Do-Customers-Really-Want_
Slow Selling
Guy Arnold

What Do Customers Really Want?

What do customers really want? Is this perhaps the ‘ultimate question’ for every sales person, manager and leader to know the answer to? Because, if

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A-few-principles-of-success
Slow Selling
Guy Arnold

A Few Principles Of Success

Further to my last blog ‘What is success?’, here are a few thoughts on the principles that make up ‘success’. I would suggest that the

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how_many_sugars
Slow Selling
Guy Arnold

How Many Sugars?

We recently had some workmen repairing our roof. Whenever we have people working for us, we aim to ensure they are kept refreshed and cared

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what is success
Slow Selling
Guy Arnold

What is Success?

Ok: a bit of a crass question? But one that’s worth considering … and perhaps coming to a conclusion on? Otherwise: if we don’t know

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SLOW
Marketing
Guy Arnold

Slow

Slow. Why is this often seen as a bad thing? Why is it surrounded by negativity? And why is fast viewed so positively? Perhaps if

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It aint sexy but banner
Integrity
Guy Arnold

It ain’t sexy but…

All too often, when trying to promote goods and services, organisations are tempted to ‘sex up’ their promise: ● A ‘one time’ only offer ●

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january-sales-cover
Price
Guy Arnold

January Sales

Everyone loves a bargain, but perhaps it’s a good time, at the end of January to reflect on special offers, and what true effect they

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A customer’s REAL needs

In a nutshell, ‘customers’ just want three things from a seller: Attention An easier or better situation (than they have currently) Trust Customers ALWAYS act

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Real vs. informal influence

In a sales process it is normal to assume that the company structure determines the company decision-making. But, in reality, quite the reverse is true.

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The Race for the bottom

Every day there’s a race for survival and profit in this ‘dog eat dog’ global economy: an organisation basically has three choices of strategy: Stay

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The Slow Seller’s Oath

Perhaps anyone selling anything in any profession, in order to be called a ‘professional’, ought to swear ‘The Slow Sellers Oath’ and be proud to stick to it. Indeed, we teach this oath as a key part of the ‘Slow Selling’ process, and it is the main ingredient of membership of the ‘Slow Sellers Association’.

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Help Needed to Publish the book and set up the network

We are convinced from the feedback we’re getting that the idea of ‘Slow Selling’ and the tools behind it are hitting a sweet spot … and one that sorely needs hitting. As this project starts to gather a bit of momentum, we need positive and enthusiastic people to join in and be part of it.

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Slow Down to Sell More

In today’s frantic marketplace it’s easy to miss the true winners. So many organisations spend so much money advertising, hyping and interrupting across a multitude of media channels, that other businesses begin to mistakenly believe that these organisations are hyper successful, and that they need to behave in a similar way in order to compete and sell more.

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What is ‘Slow Selling’?

Slow selling is about getting it right: right values, right products, right service, right quality and right price, so that customers love you, come back to you, spend more and more, spread your reputation, and unhesitatingly refer you to their friends.

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Slow Selling
Guy Arnold

Stop stopping

I cannot take credit for the title of this blog: I am a great fan of a marketing genius called Russell Brunson, and he used

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podcast 23 stop stopping
The Slow Selling Podcast
Guy Arnold

Episode 23: Stop Stopping

Episode Title: Stop Stopping Summary:The problem with ‘getting it right’ is that it’s often easier to do the opposite: most people fail because they stop

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you can be remarkable
Slow Selling
Guy Arnold

You CAN Be Remarkable

When I was working for a small independent Brewer in Salisbury called Gibbs Mew, I remember one night going out for a drink with the

Read More »
Episode 22: You CAN be remarkable
The Slow Selling Podcast
Guy Arnold

Episode 21: You CAN Be Remarkable

Episode Title: You CAN Be Remarkable Summary:It may seem unattainable to become ‘remarkable’ and instead to settle for ‘pretty good’, but it’s actually not as

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