Slow Selling
Guy Arnold

Interview with Tammy Whalen-Blake

This week’s blog is about a podcast interview I had with Tammy Whalen-Blake.

Tammy runs a movement called ‘Go to yellow’: the idea behind this is that so many people are continually running around just to get things done every day, that their life starts to lose focus and they become what she calls ‘grey people’.

Instead, she suggests that perhaps it’s a good idea to try and ‘go to yellow’.

Read More »
Slow Selling
Guy Arnold

Interview with Penny Downs

Through a chance discussion on LinkedIn, I had the enormous privilege of speaking recently with Penny Downs, Head of Customer Service at Sysco Speciality Group.

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Slow Selling
Guy Arnold

The Year of Excuses

Customers will be desperate to get out, and to start interacting with local and independent businesses. We’re all fed up with Amazon and the like, and we recognise the importance and joy of good independent businesses!

So, this restart gives these businesses a magical opportunity to get and keep hordes of new customers.

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Slow Selling
Guy Arnold

Sexy Online CX Measures & Tools

​This research is very detailed and has some really helpful points, but we need to be careful not to be misled by sexy tools and impressive sounding words!

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Slow Selling
Guy Arnold

The USP of Slow Selling

So many big brands have become expert at marketing … to persuade us to do and buy things that we afterwards regret, because, over the long term, we’ve realized that we’ve been misled and sold some real horse manure … but that it was so well packaged, it looked irresistible at the time!

So why might you trust us? What’s our USP?

Kindness & Principles.

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Slow Selling
Guy Arnold

Why I believe in Slow Selling

By mistake, I learnt the 4 principles of ‘Slow Selling’ and like all principle-centred material, I find that, if I stick to it, it gets great results, and when I deviate, I start to head into trouble.

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Slow Selling
Guy Arnold

The biggest cost and missed opportunity in so many businesses

I was recently recording some videos for the soon to be launched ‘Slow Sellers Association’, and we were covering the issue of after-sales and customer loyalty.

It strikes me from my experiences as a customer that this is an area where so many businesses fail miserably.

In fact, I think this is perhaps the biggest hidden cost and missed opportunity out there for most organisations.

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Slow Selling
Guy Arnold

Interview with Lesley Anderson

A short time ago I was lucky enough to interview Lesley Anderson from Hedgerow Marketing on Skype.
We talked about marketing and selling, and how and why people get this so wrong: especially on LinkedIn … and how to get it right.

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Slow Selling
Guy Arnold

My story: How I found the principles of Slow Selling

When you understand people’s personal stories and experiences, and how these have influenced what they believe and do, you can really understand the key principles, and learn ways you can apply these principles to your own personal situation.

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Slow Selling
Guy Arnold

Slow down to succeed more

Here are some simple actions that are easy to do, cost nothing, and over the long term, will have a massive impact on your happiness, motivation and, of course, success.

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Slow Selling
Guy Arnold

The 4 Main Frustrations

When I was running my own pub and hotel business many years ago, I worked literally 7 days a week from 7am to midnight (with

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Slow Selling
Guy Arnold

Weekly Planning

How many times have you taken some training, and 3 weeks later forgotten almost everything you learned, and failed to make any permanent changes to

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Slow Selling
Guy Arnold

Hope is not a strategy

When I start work with a new client, invariably I spend the first couple of days looking and listening within their business, to the owners,

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Slow Selling
Guy Arnold

Fake it until you make it

My son is a chiropractor. Before he qualified as a chiropractor, I guess I felt the same way as most other people about my health:

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Slow Selling
Guy Arnold

Eddie Van Halen

I was reading the obituaries a few days ago and chanced upon the review of Eddie Van Halen’s life. I knew nothing about Eddie Van

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Slow Selling
Guy Arnold

Stop stopping

I cannot take credit for the title of this blog: I am a great fan of a marketing genius called Russell Brunson, and he used

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you can be remarkable
Slow Selling
Guy Arnold

You CAN Be Remarkable

When I was working for a small independent Brewer in Salisbury called Gibbs Mew, I remember one night going out for a drink with the

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slow down to sell more
Slow Selling
Guy Arnold

Slow Down To Sell More

I recently was asked by a colleague to write a piece about ‘Slow Selling’ for Digital Agencies. It took some time, I was fairly pleased

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Slow Selling
Guy Arnold

A Story About Referrals

In our last blog, we outlined the power of referrals and gave you 4 steps to start setting up an effective referral system. We hope

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The Power Of Referrals
Slow Selling
Guy Arnold

The Power Of Referrals

I’m writing this blog because I’m in the middle of writing the ‘Slow Selling Guide to Referrals’ training for the Slow Sellers Association (which will

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how to always win at sales
Slow Selling
Guy Arnold

How To Always Win At Sales

Everyone wants to win. If you’re a business owner, you want your business to grow, your people to be engaged and your profits to flourish.

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professional feedback systems
Slow Selling
Guy Arnold

Professional Feedback Systems

Professional feedback systems In our last blog, we discussed that in this digital era, customers can leave their feedback anywhere, at any time. This transformation

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the feedback economy
Slow Selling
Guy Arnold

The Feedback Economy

In this digital era, customers can leave their feedback anywhere, at any time. This transformation has formed what is called The Feedback Economy, an economy

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what are you really selling?
Slow Selling
Guy Arnold

What Are You Really Selling?

Some people think they’re not in the ‘sales department’. Of course they are. They’re selling connection, communication or forward motion. They’re selling ways of thinking,

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slow down to sell more
Slow Selling
Guy Arnold

Slow Down To Sell More

In today’s frantic marketplace it’s easy to miss the true winners.  So many organisations spend so much money advertising, hyping and interrupting across a multitude

Read More »
the-80-20-rule
Slow Selling
Guy Arnold

The 80/20 Rule

Most people have heard of the 80/20 rule, but it’s often much easier to understand it than to put it into practice. The key principle

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how to attract customers
Slow Selling
Guy Arnold

How To Attract Customers

Everyone is seeking to ‘attract customers’ … all day, in every sphere of life: we all want other people to be attracted and interested in

Read More »
how-to-ensure-you-always-succeed
Slow Selling
Guy Arnold

How To Ensure You Always Succeed

Everyone wants to ‘succeed’ and everyone wants to ‘win’… especially in sales! But ‘winning’ in sales 100% of the time is unrealistic … sometimes you

Read More »
how-to-grow-a-business
Slow Selling
Guy Arnold

How To Grow A Business

Every business owner or leader would like to grow a business … and the quicker the better. So this is a brief instruction on how

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What-Do-Customers-Really-Want_
Slow Selling
Guy Arnold

What Do Customers Really Want?

What do customers really want? Is this perhaps the ‘ultimate question’ for every sales person, manager and leader to know the answer to? Because, if

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A-few-principles-of-success
Slow Selling
Guy Arnold

A Few Principles Of Success

Further to my last blog ‘What is success?’, here are a few thoughts on the principles that make up ‘success’. I would suggest that the

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how_many_sugars
Slow Selling
Guy Arnold

How Many Sugars?

We recently had some workmen repairing our roof. Whenever we have people working for us, we aim to ensure they are kept refreshed and cared

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what is success
Slow Selling
Guy Arnold

What is Success?

Ok: a bit of a crass question? But one that’s worth considering … and perhaps coming to a conclusion on? Otherwise: if we don’t know

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SLOW
Marketing
Guy Arnold

Slow

Slow. Why is this often seen as a bad thing? Why is it surrounded by negativity? And why is fast viewed so positively? Perhaps if

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A customer’s REAL needs

In a nutshell, ‘customers’ just want three things from a seller: Attention An easier or better situation (than they have currently) Trust Customers ALWAYS act

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Real vs. informal influence

In a sales process it is normal to assume that the company structure determines the company decision-making. But, in reality, quite the reverse is true.

Read More »
Slow Selling
Guy Arnold

Interview with Tammy Whalen-Blake

This week’s blog is about a podcast interview I had with Tammy Whalen-Blake.

Tammy runs a movement called ‘Go to yellow’: the idea behind this is that so many people are continually running around just to get things done every day, that their life starts to lose focus and they become what she calls ‘grey people’.

Instead, she suggests that perhaps it’s a good idea to try and ‘go to yellow’.

Read More »
Slow Selling
Guy Arnold

Interview with Penny Downs

Through a chance discussion on LinkedIn, I had the enormous privilege of speaking recently with Penny Downs, Head of Customer Service at Sysco Speciality Group.

Read More »
dangerous information
Snake Oil Posts
Guy Arnold

Dangerous Information

A short 2-minute video from Guy Arnold at Slow Selling explaining why gathering feedback is so often a fruitless and frustrating exercise, and how dangerous

Read More »
special offers dont work
Snake Oil Posts
Guy Arnold

Special Offers Don’t Work

A short 2-minute video from Guy Arnold at Slow Selling explaining why using ‘special offers’ to attract customers and get them to buy is like

Read More »

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