Cheltenham festival week and I was thinking of an expression my grandmother would often use to discourage betting, and about the business model of the bookmaker (turf accountant, bookie etc). “You never see a bookie on a bike” Bookmakers rely on 2 things to make their business model successful- Honesty, their word is their bond, […]
You never see a bookie on a bike Read More »
All too often, when trying to promote goods and services, organisations are tempted to ‘sex up’ their promise: ● A ‘one time’ only offer ● This week only, 50% off ● Hurry while stocks last ● I’ve been warned that stocks are low The problem with all these are that they ‘speedy selling’: they aim
It ain\’t sexy but… Read More »
Statistics show that business owners are among the loneliest in the workplace. In fact: we could all do with a bit more praise and bit less criticism and bad news, couldn\’t we? One of the best ways of not only making someone else\’s day better, and, by the way, making yourself more influential (which is
A simple slow selling action you can take every day Read More »
As we know, our beliefs dictate our actions, through our emotions. One of the key problems with ‘speedy selling’ is that ‘It’s tough out there’ and ‘You have to fight to win’. This kind of adversity belief will produce small minded actions, and you’ll end up back into the old, ineffective ‘speedy selling’ actions of
Overcoming adversity belief in selling Read More »
In any activity there are always 4 dimensions, yet so often we only ever consider one of them… In selling this is very match the case, often more than many other activities : because selling directly connects to our basic animal instincts of fight or flight (we get excited by the want and need to
The 4 Dimensions of Selling Read More »
