Are you struggling to understand your customer?

It\’s a new market out there …

There is only one thing worse than not gathering feedback, and that is to gather feedback badly.

This week’s blog is about a podcast interview I had with Tammy Whalen-Blake.

Tammy runs a movement called ‘Go to yellow’: the idea behind this is that so many people are continually running around just to get things done every day, that their life starts to lose focus and they become what she calls ‘grey people’.

Instead, she suggests that perhaps it\’s a good idea to try and ‘go to yellow’.

Here are 7 small, simple inch-by-inch steps that we can all take to be much more successful in our business & finances on a day-to-day basis.

Through a chance discussion on LinkedIn, I had the enormous privilege of speaking recently with Penny Downs, Head of Customer Service at Sysco Speciality Group.

Customers will be desperate to get out, and to start interacting with local and independent businesses. We’re all fed up with Amazon and the like, and we recognise the importance and joy of good independent businesses!

So, this restart gives these businesses a magical opportunity to get and keep hordes of new customers.

​This research is very detailed and has some really helpful points, but we need to be careful not to be misled by sexy tools and impressive sounding words!

The willingness to gather, listen and respond to feedback is the key to success! So why is it that so few businesses do it well?

So many big brands have become expert at marketing … to persuade us to do and buy things that we afterwards regret, because, over the long term, we’ve realized that we’ve been misled and sold some real horse manure … but that it was so well packaged, it looked irresistible at the time!

So why might you trust us? What\’s our USP?

Kindness & Principles.

By mistake, I learnt the 4 principles of ‘Slow Selling’ and like all principle-centred material, I find that, if I stick to it, it gets great results, and when I deviate, I start to head into trouble.