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Episode 28: Hope is not a Strategy

Episode 28: Hope is not a Strategy

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Episode Title: Hope is not a strategy

Summary:
When asked: ‘What do your customers think of you?’ Most leaders say: ‘I hope they like us’

MORE TO EXPLORE

Guy Arnold

The USP of Slow Selling

So many big brands have become expert at marketing … to persuade us to do and buy things that we afterwards regret, because, over the long term, we’ve realized that we’ve been misled and sold some real horse manure … but that it was so well packaged, it looked irresistible at the time!

So why might you trust us? What’s our USP?

Kindness & Principles.

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