How To Drive Quick Sales With Special Offers

Share on facebook
Share on twitter
Share on linkedin

All too often, when trying to promote goods and services, organisations are tempted to ‘sex up’ their promise:

  • A ‘one time’ only offer
  • This week only, 50% off
  • Hurry while stocks last
  • I’ve been warned that stocks are low

The problem with all these are they aim to appeal to basic animal instincts, and get customers to panic and press the ‘buy’ button before they stop to consider and compare. We call this ‘speedy selling’.

Sexy sounding offers for speedy sales.

The only problem is that they create false expectations, let people down, annoy existing customers and destroy trust and reputation over the long term.

Far better perhaps to be slow, steady and obsessively consistent in all your systems (so the customer always gets a consistent experience, no matter who they deal with), and obsessively consistent in building your brand (so your reputation spreads slowly, steadily and consistently for huge long-term success).

Focus step by step, week by week on ‘Going the extra inch’

  • The extra inch with your people: to help them improve and grow.
  • The extra inch with your products: so they’re always improving incrementally.
  • The extra inch with your processes: so they become more and more efficient and consistent.

No it isn’t quick, no it isn’t sexy, no it certainly isn’t easy.

But by heck it works!

These are some of the principles and questions we address in Slow Selling: please click here to join our top tips and updates list or, if you have a question regarding your situation and would like a simple answer, drop us a line at [email protected]


Guy Arnold

The USP of Slow Selling

So many big brands have become expert at marketing … to persuade us to do and buy things that we afterwards regret, because, over the long term, we’ve realized that we’ve been misled and sold some real horse manure … but that it was so well packaged, it looked irresistible at the time!

So why might you trust us? What’s our USP?

Kindness & Principles.

Read More »
Guy Arnold

Why I believe in Slow Selling

By mistake, I learnt the 4 principles of ‘Slow Selling’ and like all principle-centred material, I find that, if I stick to it, it gets great results, and when I deviate, I start to head into trouble.

Read More »
Guy Arnold

The biggest cost and missed opportunity in so many businesses

I was recently recording some videos for the soon to be launched ‘Slow Sellers Association’, and we were covering the issue of after-sales and customer loyalty.

It strikes me from my experiences as a customer that this is an area where so many businesses fail miserably.

In fact, I think this is perhaps the biggest hidden cost and missed opportunity out there for most organisations.

Read More »


Grab your FREE copy of our popular ebook 'The 7 Deadly Sins of Sales' (worth £4.99) AND also get a free weekly Slow Selling tip sent to you direct by email.






Download our FREE


Subscribe to

Scroll to Top