If you found this blog after a Google search, I expect you’re looking for an ‘amazing secret trick’ to get potential customers to pay more attention to you.
You’ve done well to find this: there are billions of web pages promising quick results and amazing numbers.
But, let’s face it: if it really worked it wouldn’t be secret would it? And if it really gave mazing results, there’d be no need for the people to shout about it.
The reality is that any potential customers you attract from ‘quick fixes’, ‘clickbait’ and ‘amazing tools’, weren’t really interested in what you have to offer, and they’ve probably only clicked on you by mistake or to try and get something for free.
The only way to really get more attention from customers, for the right reasons, over the long term, is to be more attentive to them…
What are their real needs? How can they trust you? How can you make their life easier?
This sounds simple, but, day to day, it’s a hard formula to deliver. You need strategy, structure and aligned tools, working on every step in your sales funnel, to make this work properly.
But for now, just remember the simple principles:
• To get more attention, you need to be more attentive.
• To be more liked, you need to be more likeable.
• To be more trusted, you need to be more trustworthy.
• To be more valued, you need to be more valuable.
These are some of the principles and questions we address in Slow Selling: please click here to join our top tips and updates list.
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