Every business owner or leader would like to grow a business … and the quicker the better.
So this is a brief instruction on how to do it.
In a nutshell, there are 2 ways to do this:
- The first way is to: Get a good idea, invest heavily (preferably someone else’s money in case it doesn’t go as well as planned) in brand promotion and exposure, then keep pressing the ‘more’ and ‘faster’ buttons.
- The second way is to: see an opportunity to be genuinely remarkable, then build remarkable systems to deliver a consistent and continually improving remarkable customer experience and reputation for the long term: then keep at it: keep improving, innovating and growing slowly and consistently.
The first way will may give you quick results if you get it right in the short term (but, don’t worry if you get it wrong: it was someone else’s money anyway, and you’ve learned some valuable lessons that will give you a better chance of success). In the long term you may not get such great results (but you should have sold the business long before this becomes a worry).
The second way will be harder work in the short-term, but give you significant and sustainable success and satisfaction over the long-term, and will probably make the world a better place (as you’ve responded to a genuine customer need).
It’s your choice: you have to grow, because if you don’t, your competitors probably will, and they’ll slowly and quietly steal your market.
Neither choice is easy: one is ‘playing the game and looking for quick fixes’, the other is ‘doing the right thing without sacrificing profits or principles’
Depends on how quick you want your results!
These are some of the principles and questions we address in Slow Selling: please click here to join our top tips and updates list or, if you have a question regarding your situation and would like a simple answer, drop us a line at [email protected]