Slow Selling


It’s easy to know that it’s a good idea to slow down, but…

It’s easy to know that it’s a good idea to slow down, but the real question is HOW to do it?

The internet is awash with advice, quick fixes and amazing tools… especially on and for social media, but we all know that they’re always just PART of a fix, never a whole, consistent and continually improving, joined-up fix.

And we haven’t got time to slow down and find it.

At Slow Selling, we’d suggest you adopt the ‘Go the extra inch each week’ approach: if you can:

  1. Be clear on what you’re trying to achieve (honestly: no BS and no shallow thinking).
  2. Consider in everything you do what the customer REALLY wants from you (and it’s always an emotional need, not a physical one).
  3. Have some clear and compelling measures of progress in behaviours (not just measures in results).

Then, and only then, can you start joining up all the dots, and using all the tools effectively: using the ‘Go the extra inch’ tool.

Without a joined-up approach, it’s like shooting a shotgun in the dark. With a clear, powerful and slowly constructed joined-up approach, it’s like having a sniper’s rifle and night vision goggles.

It sounds slow, but it’s super-effective.

These are some of the principles and questions we address in Slow Selling: please click here to join our top tips and updates list.

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