Episode Title: Eddie Van Halen
In this week’s podcast, we examine the ideas and actions that turned Eddie Van Halen into a worldwide rock superstar, and ask: how can we apply similar ideas in our business to be ever more successful?
Episode Title: Last Chance Offer
How to slow down and stop having to offer special offers and deals to get your customers to notice you and buy from you.
Episode Title: Stop Stopping
The problem with ‘getting it right’ is that it’s often easier to do the opposite: most people fail because they stop doing the right things after they’ve started.
Episode Title: What I’m Terrible At
It’s important to know what you’re not great at, and find ways to get them done by others, so you can spend your time doing what you’re best at.
Episode Title: You CAN Be Remarkable
It may seem unattainable to become ‘remarkable’ and instead to settle for ‘pretty good’, but it’s actually not as hard as it seems: here are some simple practical tips to help.
Episode Title: An Interview With Brendan Donnelly
A short chat with my co author of ‘Slow Selling’ on slowing down, simple ideas and westmorland slate products!
Episode Title: How To Survive The Forthcoming Meltdown
A huge recession is definitely on the way: it’s just a question of when: here are two simple but powerful actions you can take now and ongoing not only to survive but to thrive in the forthcoming meltdown.
Episode Title: Slow Down To Sell More
I recently was asked by a colleague to write a piece about ‘Slow Selling’ for Digital Agencies. It took some time, I was fairly pleased with what I wrote … and, as this week we’ve been very busy with a new rescue puppy, I thought it’d add value to copy it here so you can read it as well. So here it is.
Episode Title: What Do You Need To Do To Become Truly Customer Focused?
They do say that adversity reveals the true character of a person or organisation, rather than hides it.
And this can be seen in so many organisations in times of stress and difficulty: what do they cut and what is sacrosanct? How do they behave to their teams and customers? How do they treat their suppliers?
To put it bluntly: it’s easy to say ‘We need to be customer focused’ … but it’s MUCH harder to do it, and to do it consistently.
Episode Title: Action Is The Antidote To Despair
A single simple tip to help you start taking action and climb out of problems or stressful situations whenever you need to.