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Slow.

Why is this often seen as a bad thing? Why is it surrounded by negativity?

And why is fast viewed so positively?

Perhaps if we sub-titled slow-selling as ‘a sales process that actually works’ and ‘fast selling’ as ‘frenetically wasting the marketing budget for very little real return’ then the ‘normal’ sales approach of many oranisations might start to alter.

And perhaps, in this new light, marketing efforts would be targeted on sales processes that actually focused on long term value to the customer that made life more rewarding for all…

We live in hope!

Written by Brendan Donnelly [email protected]

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