step 1 reach out to your customers

Step 1: Reach Out To Your Customers

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As promised, over the next 8 weeks, we’ll be sharing one small idea every week on small steps you can take, that don’t cost much and will result in a significant benefit to you, your business and your job.

Step 1 is: ‘Reach out to your customers’

Reach out and gather feedback from your customers and offer some form of help.

This feedback will help you understand what you do well (so you can put systems in place to ensure you do more of it when things get back to normal) and what you could do better (so you can find ways to stop doing this, and do something else a bit more remarkable instead).

You can also use it to design and offer extra free resources and ideas that will help your customers get what THEY want, whether they buy from you today or not.

Remember: we’re all in roughly the same boat with a pandemic, so anything you can offer to customers, neighbours and your community is not only going to make life much better for all, it will also be remembered long into the future.

And, going forward, slowing down to put positive, well designed and thoughtful feedback (and response) processes into practice effectively will make your business and career more robust, referable and attractive (as well as giving you an unfair advantage over your competition … who won’t be doing this well, if at all).

This slowdown is a GREAT opportunity not only to create greatness and goodness in the short term, but also to put robust systems in place to create remarkability as standard into your business for the long term. And all this starts with feedback … listening and responding.

Here’s a link to Guy Arnold, founder of Slow Selling, talking a bit more about reaching out to customers and using feedback to make your position more robust now and long into the future . 

Slow Selling is a worldwide not for profit movement for change in selling.

Our systems deliver peace of mind and confidence to caring managers who want to do the right thing and grow their business, without sacrificing principles or profit.

To find out more, please click here or email [email protected]

If you’d like some help in putting these ideas into practice, please join our mailing list or buy the book or contact us for bespoke advice.


Guy Arnold

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So many big brands have become expert at marketing … to persuade us to do and buy things that we afterwards regret, because, over the long term, we’ve realized that we’ve been misled and sold some real horse manure … but that it was so well packaged, it looked irresistible at the time!

So why might you trust us? What’s our USP?

Kindness & Principles.

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Guy Arnold

Why I believe in Slow Selling

By mistake, I learnt the 4 principles of ‘Slow Selling’ and like all principle-centred material, I find that, if I stick to it, it gets great results, and when I deviate, I start to head into trouble.

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Guy Arnold

The biggest cost and missed opportunity in so many businesses

I was recently recording some videos for the soon to be launched ‘Slow Sellers Association’, and we were covering the issue of after-sales and customer loyalty.

It strikes me from my experiences as a customer that this is an area where so many businesses fail miserably.

In fact, I think this is perhaps the biggest hidden cost and missed opportunity out there for most organisations.

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