This is the 1st question I am usually asked, when I answer the question: ‘What are you working on at the moment?’.
If you search for ‘slow selling’ on Google, you get some very dismal information about products that won’t shift off shelves or forecourts … some real donkeys!
But, it’s time to shift attitudes on selling.
In the same way that the slow food movement has enhanced the food experience for consumers and catalysed the craft, local, tasty, nourishing food movement across the world, I am aiming to start the ‘slow selling movement’ with this website and a new book, and a new, not for profit, association the ‘Slow Sellers Association’.
So, in a nutshell, slow selling, like slow food, is not new: it is a public recognition and promotion of old fashioned principles of customer trust and loyalty, driven by helpfulness, honesty, quality and value and engagement. These are the values embraced by the long term winners in the world: the long term valuable brands, the true professionals who struggle to keep up with referrals, the retailers who customers love and the service providers with low levels of attrition and high levels of reputation.
Slow selling is about getting it right: right values, right products, right service, right quality and right price, so that customers love you, come back to you, spend more and more, spread your reputation, and unhesitatingly refer you to their friends.
Slow selling can be practised by any individual or any organisation at any time.
And, over the long term, it turns you and your customer into happy and profitable winners.
Ironically of course, slow sellers are usually the individuals and organisations that don’t aim to and don’t need to self promote or trade through discounts and offers: so many people won’t have heard of them: but they’re there in every town of every country in the world: getting it right and making life much more rewarding for all!
Please get involved and join us … together we can change the world!