There’s a myth that businesses should try and ‘satisfy’ customers.
But that’s a dangerous misunderstanding, dangerously promoted by so many well meaning but ultimately ignorant business advisers…
… you know as a customer that if you’re ‘satisfied’, you may not have anything to complain about, but, more importantly:
you also have nothing to rave about
nothing to be loyal to
and nothing to recommend to others
In an age of over supply and worn down customers (especially now they’re feeling the pinch), this is a route to business failure.
And the amazing thing is that the failure will come as a complete surprise!
The key to success lies in the 4 basic Principles of #slowselling
Applied little by little
Step 1: Aim to be ‘remarkable’ rather than ‘satisfactory’ … in EVERYTHING
Step 2: Understand your customers’ emotional needs from your product or service (no one buys a pair of shoes, they buy the emotional outcome from having the right pair for their emotional needs … and this varies hugely!)
Step 3: listen very closely! Your customers (and ‘almost customers’) Will tell you EVERYTHING you need in order to keep improving and growing… you just need them to know you want to listen! (And this is rarer than hen’s teeth).
Step 4: implement improvements inch by inch using simple systems
And the rest will take care of itself!
Our aim is to share these principles and skills free of charge to small business owners, to give you the chance to grow and flourish.