Feedback is a gift:
Done properly, it helps you know what needs changing (and what to do to change it) AND it tells you want customers would like (and how to give it to them).
So it helps you
Continually improve your business so customers come back and you grow through reputation
And
Find out what else you could sell to make more money per customer!
But most business owners are frightened of feedback…
Because it might be threatening.
Or it’s too much of a fag to set up properly.
So most businesses do it in a half arsed way, if at all.
Now, bearing in mind how valuable it can be, what can you do to change this?
I would suggest that a great place to start is by changing how you see it.
Just in the same way that your mother told you always to say thankyou for that dreadful Christmas gift from your great Aunt …
You need to always welcome it and say ‘thankyou’.
It’s a gift.
Without it, you’re trading blind.
With it, warts and all, you can take on the world.
Or at the very least…
- Charge more
- Have more customers
- Who come more often
- And buy more
The most effective form of marketing isn’t an ad, it’s a better product.
And thus one of the key problems with monopolies: they don’t have to argue! The customer has no choice. The monopoly stops listening, innovating and working for improvement, because they don’t need to.
The same is true for democracy vs autocracy. The despot has no need to listen, so they don’t.
(Until they are invariably overthrown)
To be truly successful,
… find a place where feedback is welcome, and use it to make things better by making better things.
#slowselling can help you do this properly and very cost-effectively