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January Sales

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Everyone loves a bargain, but perhaps it’s a good time, at the end of January to reflect on special offers, and what true effect they have on our business.

Are we genuinely trying to move dated or old season stock with clear and fair reductions: in which case the customer will respect our brand and remain interested in the new stock at full price?

Or are we using any excuse to do a ‘special offer’ with all sorts of tricks and shenanigans being pulled in order to make the deal look ‘incredible’?

In which case we’ve taught our customer to never buy anything from us at full price, bargain for everything and not trust us as far as they can throw us.

Our choice.

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Guy Arnold

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