A short 2-minute video from Guy Arnold at Slow Selling explaining why using ‘special offers’ to attract customers and get them to buy is like using crack cocaine: it gets a great result in the short term, but has massive negative consequences in the long term. The video suggests a simple alternative approach.
Special Offers Don’t Work
MORE TO EXPLORE
Why do businesses try and win new customers with bribes and offers, and what else could they do?
#offers #customers #sales #slowselling
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