A short 2-minute video from Guy Arnold at Slow Selling explaining why using ‘special offers’ to attract customers and get them to buy is like using crack cocaine: it gets a great result in the short term, but has massive negative consequences in the long term. The video suggests a simple alternative approach.
Special Offers Don’t Work
MORE TO EXPLORE
This week’s blog is about a podcast interview I had with Tammy Whalen-Blake.
Tammy runs a movement called ‘Go to yellow’: the idea behind this is that so many people are continually running around just to get things done every day, that their life starts to lose focus and they become what she calls ‘grey people’.
Instead, she suggests that perhaps it’s a good idea to try and ‘go to yellow’.
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